Tuesday, January 31, 2012

Dear little one...

Cry my little baby,
Cry out loud tonight.
You have stomachs to feed…
So cry my little daisy,
For it is your cry that they will heed.
A handful of alms your mama needs,
To buy you a glass of milk,
And a few loaves of bread.
Haven’t you heard yet,
It is the crying baby that is fed.
So cry my little baby,
Mama wont lull you to sleep,
No, not yet..
Cry out loud tonight,
You have stomachs to feed.

Thursday, August 25, 2011

What am I? Part 1

I still remember the day when I told my mother that I want to join advertising industry. She looked at me as if I had said I wanted to start farming in Mars! For her, this was a male dominated place where they could take 'advantage' of an 'innocent girl' like me. God alone knows how far am I from being innocent. But she sighed relief when I said I got a job as an Account Executive. Because she thought I will be handling the accounts - financial part- of the agency. Cool job, eh? 9-5 that too... (that time is still a dream though!)

Six years later ask her what am I at CART? Tat comes her reply - Creative head! My soul jumps out of the body and I go, "WHAT?! Who in the world told you that!" And she innocently says, "when I heard that you suggest names for the brands and write scripts I thought you were one!" Well she atleast knows that such a position like exists.

Over the years I have seen, whenever people have asked me what I do for a living, and when I say I am in advertising, they immediately ask, "what do you do? you make these ads (pointing to the TV)?" I try to hide then, because what if there is an ad that irritates this guy and he holds me responsible for it? Worst is I can't make them understand that I don't exactly make these ads but help people to create them and then sell them. Because they will picture me as a door to door sales person who carries ads in a bag and goes about saying, "Sir/ Madam, take these ads, these are freshly made and will work well for you." And then I really don't have patience to explain, how, why, what etc. happens behind the scene. Imagine if I tell them - I meet the client, take his brief and come to office and share it with my team, while adding my perspective too to it. We crack an idea and finally lay it out creatively! They would have jumped from Rupa to eggs to somethings else!
So I politely say that I am a client manager in an advertising company. Well to think of it now, it might be sounding even weird to these people. They would think 'she' 'manages' 'her clients' for her 'agency'. Something's fishy! Phew!!!

Saturday, July 30, 2011

oru aathmavin katha...

Manam kavarnna nombarathin mazhathulli,
Kannin jaalakathil ninnum,
Mannil alinju chernappol...
Hridhayam vingunna rodhanam,
Chundin tumbil ninnum,
Vinnil muzhangiyappol...
Uruki enn ullam,
Ekayay enn aathmavin avashthayil!

Sunday, July 24, 2011

Nam Vazhkai

Vanthom,
Sandithom,
Irunthom,
Pesinom,
Nesithom,
Sendrom,
Pirinthom...
Ithu thaan nam vazhkai,
Ippo!

Saturday, July 23, 2011

Thirundaanthu janmam

Thirundaanthu janmam,
Irunthum enna prayojanam!
Solla pechchai kelkkaammal,
Ninaithathe saiyyum avan!
Tolviye thaan adangum endru terinthum,
Vedanaiye daanama eykkiraan avan!
Ithu Kadavulin sodhanaya,
Illai, eeyarkkayin dandanaiya?
Vali thaan sugham endraan avan!
Thirundaanthu janmam,
Irunthum enna prayojanam!

Sunday, July 17, 2011

Zindagi na milegi dubara...

Aaj tumne dikhaya,
ki jeena kis hunar ko kehtein hain.
Aaj tumne bataya,
ki kal ke chakkar mein kaise hum aaj ko khotein hain.
Shukar hai yeah seekh ab mere man mein hain bhara,
ki jeena hai aaj,
shaayad kal Zindagi na milegi dubara..

Thursday, May 12, 2011

The road ahead

I set a foot on winding road
Long and round and unknown
At first step I thought, I guess
I would cross the road without a mess
Now I am caught in a web
Not sure if I am going around or ahead
But I am marching up forward
Not to be the part of the herd
I don’t care if I am unheard
I don’t care if I am round in a circle
Atleast I have done my best
Atleast I am better than the rest.